Makfero - UX/UI Case Study

Role: Brand identity, design system, user flows and UI for the full e-commerce site, including the product catalogue, product pages and collection pages. Context: Freelance designer for Makfero Joaillier, a family jewellery maker in Brussels. Status: Live at makfero.com. How success is measured: Online orders and enquiries, time spent on product pages, and visits to the “Notre histoire” page.