OQtima App - Brand Refresh + UX/UI Case Study
Role: Self-initiated proposal. I did the research, user flow, persona, brand refresh and UI design on my own. Context: In-house at OQtima, 2026. The broker had a desktop-only portal, with a picture of someone holding a phone on the main hero banner. Status: Proposal, not built. Presented to the marketing team, who welcomed the idea. How I’d measure success: Share of logins and trades from mobile, and fewer users switching to desktop to deposit or withdraw.